A 14-Week Athletic Habit Training and Mentality Building program for Athletes
Build the Belief That No Coach, Scout, or Opponent Can Take Away.
Created by former professional athlete Jeff Lerg in partnership with mental performance coach Chris Palmer, The Dialed & Driven Success Formula is a proven system designed to help athletes develop unshakable confidence—one intentional habit at a time.
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OUR RESULTS
Dialed & Driven athletes aren't just motivated — they measurably improve their mindset, consistency, and competitive confidence.
100%
of athletes reported a higher improvement in mindset and consistency.
92%
of athletes reported a higher improvement in how they train or compete.
"We're here to develop great athletes—and even better people." — Jeff Lerg
THE PROACTIVE APPROACH TO BUILD AN UNSHAKEABLE MENTALITY
👉 Dynamic recorded video lessons
👉 14-week guided training
👉 Year long subscription
👉 Teaching points reiterated through quizzes
COMMIT TO 20 MINUTES EACH WEEK FOR 14 WEEKS
And build the best version of yourself with characteristics that are proven to sprout success!
The Game Isn't Just on the Ice — It's in Your Head.
Learn to recognize emotions before it controls your performance.
MEET OUR FOUNDERS
Jeff Lerg
Jeff Lerg is living proof that peak performance isn’t about perfect physical traits—it’s about mindset.
At 5’5½”, a severe asthmatic, and once diagnosed as legally blind in one eye, Jeff had every reason to believe the limits. Instead, he built unshakable self-belief—and became a Division I national champion, college hockey MVP, and an athletic + academic All-American.
The Dialed & Driven Success Formula teaches you how to train that same edge: self-discipline, focus, confidence, and resilience—so adversity stops controlling your results and your potential becomes consistent.
This program isn’t about Jeff’s story. If you’ve ever felt like you’re doing the work but not getting the results… if you know you’re capable of more but can’t consistently access it… or if you want a mindset that holds up when the pressure is real—this is the training that closes that gap.
Because reaching your potential isn’t about what you’re born with.
Chris Palmer
Chris Palmer is a mental performance coach who’s worked with amateur and pro hockey players across North America and Europe—and he’s spent years studying the one opponent every athlete shares: the voice of doubt, fear, and worry.
Chris doesn’t treat that voice like a character flaw. He teaches it for what it is: an instinct built for survival. The problem is, most athletes don’t recognize it—so it runs their decisions, drains their confidence, and makes pressure feel personal.
His passion for this work is personal. Growing up, Chris didn't have a high level of self belief - and at 13, a coach told him something that changed his life: “You can be something, because you already are something.” That lesson—learning to manage your thoughts instead of being controlled by them—helped Chris earn a college scholarship in cross country, become a two-time All-American.
In the Dialed & Driven Success Formula, Chris helps you build the same mental skill set: learn to hear the fear, challenge it, and take action anyway—week by week—so your confidence becomes trained, not hoped for.
What clients have to say...
"I love it so much! My favorite part is how much information it gives and that is easy to comprehend, l've learned so much and have already used many strategies that it has given me! It is extremely easy to follow! I can't wait to see what else the following weeks have to give!"
"I feel like it’s really helped my confidence a lot and I feel like I’ve been more productive in my days after watching it and my confidence is definitely gone up a lot."
"It’s motivational! It improves your mind just not through hockey but through other daily activities. It keeps you dialed and it helps you not give up when you’re going through tough times."
"My son LOVES 'Dialed and Driven'. Very, very well done. We watch the videos several times each."
"We love the curriculum, finishing week 6 currently! You have a knack for distilling a lot of important information to very applicable chunks. Really resonates with my son, and with me."
"Really has helped my consistency!"
"This has helped me compete harder in practice rather than just go through the motions."
It is so insightful, so well presented, and so incredibly thoughtful and helpful - I can really see why you are so proud of this product."
Ready to dominate your mentality?
Dialed & Driven Mentality© 2026. All Rights Reserved.
A subsidiary of Lerg Inc.
Contact us: [email protected] | Business Phone Number: (855)-586-3172 | Business Address: 28620 Forest Ridge Dr. Farmington Hills, MI 48331